Selected Work

Nielsen Media - PM 2

2024 - Present

Lead product for three global content-measurement products used by major publishers and platforms across the US & 5 Other Countries

Led the end-to-end creation of onboarding, sourcing modules and Innovation for an HRTech SaaS platform DEX, improving candidate quality and significantly cutting hiring costs.

Launched a creator-led short-video app from scratch to 10K+ downloads, 2K DAU, and 130 creators in 12 days, alongside a services arm scaled to ₹2M+ MRR.